The Marketing Communication, Product Management, Consulting, Training and Norms & Standards departments have been combined in the new Strategic Marketing department, which Sieber has headed since June 1st. His main tasks include the expansion of the solution portfolio to include digitized customer processes and their global establishment.

The graduate engineer can look back on 37 years of experience in process automation and has held various management positions at leading international process automation companies. After joining Hima as Sales Manager in 2013, he was appointed Vice President Norms & Standards and Vice President Region China in 2016.

Sieber is involved in international standards working groups for the areas of safety, security and engineering. He was involved in the development of IEC 61508 and IEC 61511 (functional safety), IEC 62443 (OT security), IEC 62881 (engineering), EN 50156 (combustion systems) and ISO 13849 (machine safety). As a member of the German-Chinese Industry 4.0 standardization cooperation, he helped to establish functional safety in the Industry 4.0 context in China.

The regional management at Hima China was also reorganized. Yao Zhou has been appointed to the Executive Board as Managing Director Finance & Administration effective June 1, 2022. This will strengthen local management in the strategically important market of China. Zhou has been working successfully for the company since 2016 and was previously responsible for Human Resources and Finance & Administration.

In his new role, Sieber will retain responsibility for business in China.