Reinforcement in international sales
The Wika Group has appointed Sascha Niederhagen to the Executive Board as Executive Vice President EMEAI. He will take charge of sales activities in Europe, Africa, India, and the Middle East with immediate effect.
Sascha Niederhagen. Bild / Image: Wika
He will also be responsible for corporate marketing and key account management. Niederhagen brings with him many years of experience in managing international sales, service, and marketing organizations. His approach focuses on customer centricity and efficient, market-oriented structures throughout the entire customer journey.
Previously, he was Co-CEO at Beko Technologies and held senior positions at the Bürkert Group and Sick. Alexander Wiegand, CEO of the Wika Group, welcomes Niederhagen as an experienced sales expert who combines strategic vision with operational implementation skills. Niederhagen is looking forward to actively shaping the further development of sales and service at Wika.
