Senswork's new corporate design is intended to stand for dynamism, innovative spirit and professionalism. For this purpose, the manufacturer of image processing solutions relies on fresh colors. Although the color scheme has been largely adopted, the main colors of blue and orange appear in brighter and bolder tones.

In the logo, Senswork relies on a clean, reduced design. “The redesigned logo is clear and can be displayed well in all channels. This modernization strengthens our recognition value,” explains Roman Rieger, CEO of Senswork.

As part of the new corporate design, Senswork's website was also revised. Thanks to a clear structure, lean navigation and a filter for quickly searching for turnkey image processing solutions, the website offers improved usability.

The new corporate design also enables greater integration of moving images to give users a comprehensive insight into the company. Modern imagery and clear texts round off the new brand identity.

Free downloads are also available that provide a deeper introduction to Senswork's technologies. The website will soon launch a blog covering current topics and challenges in the industry.