06.04.2023 • NewspersonnelMachine Visioncode reading

Zebra appoints Joe White as chief product and solutions officer

Joe White has been named chief product & solutions officer. White takes over the role from Bill Burns, who became CEO of Zebra earlier this month.

Joe White has been appointed chief product & solutions officer. White takes...
Joe White has been appointed chief product & solutions officer. White takes over the role from Bill Burns, who became CEO of Zebra earlier this month. (Image: Zebra)

As Zebra's chief product & solutions officer, Joe White will oversee the strategy, investment and development of Zebra's product and solutions portfolio. White joined Zebra in 2014 when the company acquired the enterprise business of Motorola Solutions. Since then, he has served as senior vice president and general manager of Zebra's enterprise mobile computing business. Previously, White held leadership positions at Symbol, Matrics, RFID Global Solutions, CAIS Internet and Digex.

"I’m honored to be appointed Zebra’s Chief Product & Solutions Officer and continue to collaborate with our executive leadership team to execute our growth strategy," said White. "I look forward to the opportunities ahead to work with colleagues across Zebra to ensure we are well-positioned to empower our customers to digitize and automate their operations."

White holds a Bachelor of Science in accounting from the University of Maryland, and he is named as an inventor on several patents. He also received the Richard Dilling Award for his advocacy of innovation in the AIDC industry.

"We are excited for Joe to be our next Chief Product & Solutions Officer as he has successfully led the advancement of our mobile computing and robotics automation strategy," said Bill Burns, the new Chief Executive Officer of Zebra Technologies. "We are pleased to continue to fill critical positions with internal talent as we extend our focus on succession planning and leadership development. With +20 years of industry experience, Joe and his Product & Solutions leadership team will play a significant role in driving Zebra’s overall product and solutions portfolio strategy."

Company

Zebra Technologies Corp.

Ernst-Dietrich-Platz 2
40882 Ratingen
Germany

Company contact







Award

AutomationsBest Award

AutomationsBest Award

The AutomationsBest Award is now entering its 3rd round. The award will be presented at SPS - Smart Production Solutions on 25 November 2025

Digital Events

Digital Event Calendar 2025
live or on demand

Digital Event Calendar 2025

By participating in our free digital events, you can stay up to date in your field of expertise.

most read

Photo
26.06.2025 • News

Optical knots made of laser beams

Interference patterns between overlapping laser beams could transmit encoded information over thousands of feet through chaotic environments.

Photo
07.07.2025 • News

Quantum technologies on the rise

World of Quantum 2025 in Munich recorded impressive growth with 160 exhibitors from 16 countries and over 22,000 visitors from 41 countries.