Ray Penny, the first non-Japanese president of Mitutoyo Europe, is taking over at a crucial time as the company pursues a new market strategy. Mitutoyo is focusing on a stronger regional orientation and market adaptation in order to meet changing requirements.

Ray Penny began his career at Mitutoyo as a service engineer and rose through the ranks to become Managing Director of Mitutoyo UK. He now takes responsibility for development in the EMEA region. Under his leadership, Mitutoyo Europe will become a market-driven organization that works closely with research and development in Japan to develop products tailored to customer needs.

A key part of his strategy is to focus on automation as a growth market. Mitutoyo offers a wide range of automation solutions, from hand-held measuring devices to complex optical systems. Penny also sees great potential in the OEM business, where Mitutoyo provides its measuring devices for integration into other manufacturers' products.

Penny emphasizes the importance of openness and employee loyalty in his management style. He is convinced that Mitutoyo Europe will achieve its ambitious goals through innovation and creativity. Despite the challenges in the current fiscal year, the company is striving for further growth, building on its established strengths in precision measurement and Japanese virtues such as organization and efficiency.